
As a Dance Business Strategist with a background in Strategic Business Planning and Marketing, I have worked with hundreds of dance businesses both on the floor and behind the scenes to blend creativity with proven marketing tactics to:
Attract local students through strategic, data-informed content—like my client in Melbourne whose reel strategy generated over 120 DMs in one week
Build a studio brand that stands out online—improved visuals, copy and posting cadence helped a Gold Coast studio increase engagement by 300% in just 30 days
Convert engagement into enrolments—like a NSW-based studio that filled their new junior class entirely through Instagram within two weeks of launching our campaign
MARKETING DOESN'T HAVE TO BE HARD!
Done-for-you content that attracts your ideal enrolment audience—and lots of them—through intentional strategy, planning, and alignment with your brand voice, values, and studio culture. This isn't just content, it's curated storytelling designed to spotlight what makes your studio one of a kind.
High-converting caption copy that blends strategic calls to action with your studio’s voice—no generic templates here.
Reel & story strategies that showcase not just your dancers, but your studio culture—what sets you apart
Custom hashtag banks that geo-target local parents and community groups, not just #dancelife spam
1:1 strategic planning sessions to ensure your content aligns with your upcoming studio goals, seasons, and enrolment windows
Ongoing support and performance reviews to continually refine your content approach and respond to platform trends and audience behaviour
If you’re feeling stuck about your social media marketing, let’s chat about your studio’s social strategy!


DANCE BUSINESS STRATEGIST
Over 15 years industry experience both on the floor and behind the scenes
Award-winning Business Strategist and Mentor inspiring and educating the new era of dance studio and performing arts business owners.
Obsessed with consumer trends and human behaviour
Passionate about growth in the Performing Arts Industry
A qualified Marketing and Business Planning Expert with a passion for the Performing Arts
